How to Spot and Overcome Obstacles to Growing Your Business

E-commerce is revolutionizing the world of retail at a dizzying pace. 

Globally, retail accounts for around 20% of sales, with projections pointing to 22.2% by 2026, according to Statista's report “E-commerce share of total retail sales worldwide 2015-2026” (1). 

This upward trend underlines the critical importance of online visibility for retail and e-commerce businesses.

But what does “visibility” actually mean in the context of e-commerce? 

Visibility in e-commerce refers to real-time insights into logistics and order fulfillment, allowing businesses to track orders, optimize deliveries, and streamline operations. This 360º visibility can be the difference between success and failure in an increasingly competitive market.

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The Importance of Operational Efficiency

Automation and process optimization can radically transform the operational efficiency of your business. Tools that provide visibility over the entire operations chain make it possible to identify obstacles, eliminate redundancies and implement continuous improvements.

For example, automating order processing can significantly reduce human error and speed up delivery times. McKinsey & Company reports that companies that implement advanced automation can see a productivity increase of 20-30% (2).

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Informed Decision Making

In a data-driven world, having access to accurate, real-time information is essential for making sound strategic decisions. Visibility into key metrics allows you to quickly adjust pricing, marketing, and product management strategies.

Imagine being able to see instantly how a marketing campaign is affecting sales, or how a price change is influencing demand. This kind of insight allows you to be agile and responsive to market changes.

A Deloitte study found that companies that use data analysis for decision-making are three times more likely to report significant improvements in decision-making.

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LaaS: Logistics as a Service

Efficient logistics are at the heart of any successful e-commerce operation. Systems like Lyzer enable retailers and e-commerce businesses to efficiently manage last-mile logistics, reducing costs and improving customer experience.

With improved visibility, operation is optimized. Accenture reports that companies with excellence in logistics are able to reduce inventory costs by up to 30% (3).

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Learning to Understand the Customer

A deep understanding of customer behavior and preferences is fundamental to success in e-commerce. Tools that provide visibility into buying patterns, browsing history and customer feedback allow you to personalize the shopping experience and improve marketing strategies.

This in-depth understanding allows you to create personalized offers, improve the user experience on your site and even predict future trends. 

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Increased Sales

With better visibility over stock and demand, companies can ensure that popular products are always available, boosting sales. 

In fact, eMarketer predicts that e-commerce sales in the US will exceed 137 billion dollars by 2028 (4).

This knowledge allows you to capitalize on emerging trends, quickly adjust your product offering and ensure that you never lose a sale due to out-of-stock.

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Cost optimization

Visibility over all operations makes it possible to identify inefficiencies and reduce costs. This is particularly important in a competitive market, where margins can be tight.

For example, it can identify and eliminate redundant processes, optimize the use of storage space, and reduce waste. The Boston Consulting Group estimates that companies can thus reduce 15% to 30% of costs in general operating expenses and 10% to 25% in warehousing and distribution. (5)

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Maximizing Profit Margins

The ability to dynamically adjust prices based on demand, competition and other market factors can lead to a significant increase in profit margins.

However, it is the provision of superior customer experience that leads to higher retention rates and more recommendations.

With a clear view of all operations, companies can plan and execute growth strategies more effectively and sustainably. This includes expanding into new markets, launching new product lines, and optimizing sales channels.

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How Visibility Transforms Your E-Commerce

Full visibility over operations allows you to make informed and agile decisions. This is crucial in a fast-moving market like retail.

Systems integration and process automation, enabled by greater visibility, can significantly improve operational efficiency. This translates into reduced costs, faster response times and, ultimately, a better customer experience.

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Lyzer: The Solution to Boost Your Business

Lyzer provides innovative solutions that optimize logistics and fulfillment for e-commerce and retail, ensuring real-time tracking, operational efficiency, and a seamless delivery experience. 

The platform integrates all stages of the logistics process, from order to delivery, enabling companies to scale effectively.

With Lyzer, companies can track the life cycle of orders in real time, improving customer experience. The platform automates and optimizes critical processes, ensuring greater control and visibility, and helps companies expand without compromising operational efficiency.

Implementing this type of solution could be the catalyst your business needs to take the leap to the next level. 

From streamlining logistics operations to improving customer experience, the benefits of greater visibility are vast and transformative. And it's not just about seeing more - it's about seeing better, further, and more clearly.

Are you ready to transform your e-commerce business? Find out how Lyzer can help. 

Schedule a personalized demo and step towards a brighter, more profitable future.

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‍References:

(1) Statista

(2) McKinsey 

(3) Accenture 

(4) eMarketer 

(5) BCG