Digital innovations are transforming the way we shop

Nuno Serradas Duarte, co-founder of Lyzer, is the author of the opinion article ‘In the land of e-commerce, those who master digital are king’, published in the portuguese business magazine Exame Informática. 

The expert discussed e-commerce trends in 2025, social commerce, the evolution of delivery systems and, of course, Artificial Intelligence, among other topics.

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‘Consumers are increasingly demanding, anxious and have less patience for waiting. It's up to us to keep up with this pace and respond to expectations if we want to remain relevant.’ - Nuno Serradas Duarte

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Here are the main highlights of the article:

1. Personalisation with AI - Artificial Intelligence and machine learning are making shopping experiences more personalised and effective, which is reflected in increased satisfaction and conversions.

2. Augmented and Virtual Reality - These technologies are reducing the barrier between the online and the physical, enabling interactive experiences such as trying on clothes virtually or visualising furniture at home before purchase.

3. Social Commerce - Social networks such as Instagram and TikTok are becoming real digital shopping centres, driven by partnerships with influencers and live shopping events.

4. Sustainability and Conscious Consumption - Consumers increasingly value brands that adopt ecological and transparent practices, from sustainable packaging to ethical supply chains.

5. Transformation in Logistics - Digitalisation is revolutionising inventory management and deliveries. From drones and autonomous vehicles to tools like IoT and Blockchain, the last mile of delivery is more efficient and faster than ever.

For the entrepreneur, ‘digital transformation is not only moulding the way businesses operate, but also redefining the consumer shopping experience’. 

The e-commerce of the future will be more digital, more sustainable and more connected than ever before. And this isn't just a trend - it's an inevitable path.

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🔗 Read the full article in Exame Informática